“The guest experience will never rise above the level of the team experience”
Leo Kremer is the Co-Founder of Dos Toros Taqueria.
As a Berkeley, CA native, Leo and his brother Oliver grew up eating Mission-style burritos from local taquerias throughout the Bay Area. After spending time as a professional musician, including with Third Eye Blind, and working briefly in management consulting, Leo and his brother opened Dos Toros in New York City in 2009.
Leo and Oliver steadily grew the business to 21 locations over the next 11 years, eventually joining forces via acquisition with the salad chain Chopt to form Founders Table, a restaurant holding company.
In this interview we discuss:
- How Dos Toros approached building their team
- The importance of passion in authentically expanding a brand
- The marketing tactics that worked and didn’t work when launching in their second major market
and much more.
Please enjoy my conversation with Leo Kremer!
Where to find Dos Toros:
Where to find Leo:
Where to find Bryan:
Where to find Kitava:
In this episode, we cover: